Hunting VideosBowhunt or Die
Optifade Camo - Gore Optifade
The traditional approach to hunting has been to smell, sound or appear as something familiar to prey—through cover scents, calls and camouflage patterns of sticks and leaves. Gore™ Optifade™ Concealment is the first concealment system designed around animal vision and not human eyesight.
Unlike mimicry camouflage, Gore™ Optifade™ Concealment prevents your prey from recognizing you as a predator—even if detected—making you NOTHING in their eyes.
That's the Science of Nothing. That's how we changed the game of hunting.
Witness how the Optifade Camo team combines the macro and micro patterns of the animal kingdom's alpha predators to make hunters like you look like nothing—instead of something.
Gore™ Optifade™ Concealment incorporates a...
- Micro-pattern of small fragmented shapes that consider the way ungulates perceive color and space, making you fade into the background—the same way a leopard's spots help it evade detection while poised to ambush.
- Macro-pattern of large fragmented shapes that break up the symmetry of the human body, making you unrecognizable as a predator—similar to the way a tiger's stripes break up the shape of its body as it stalks prey.
You'll see why traditional camouflage, which relies upon mimicry, makes you a recognizable mass of gray at standard engagement ranges—registering you as a threat to prey.
According to hunting writer and editor Bob Robb, Gore™ Optifade™ Concealment "changes everything."
The Standard for High Performance
Sitka's system of high-performance clothing for the 2009 big-game hunting season not only features GORE™ OPTIFADE™ Concealment, but also our waterproof, windproof and breathable GORE-TEX® fabric.
Revolutionary Game Changer
GORE-TEX® fabric forever changed the standard for high-performance outerwear when it was introduced more than 25 years ago.
The secret of GORE-TEX® fabric's success? Its revolutionary bi-component membrane, which contains over 9 billion microscopic pores per square inch that are approximately 20,000 times smaller than a drop of water, yet 700 times bigger than a molecule of moisture vapor.
The patented GORE-TEX® membrane makes outerwear, footwear and accessories 100% waterproof, windproof and breathable, so you stay dry and comfortable under any conditions.
GORE-TEX® fabric carries our exclusive Guaranteed to Keep You Dry® promise: If you're not completely satisfied with the waterproofness, windproofness or breathability of a GORE-TEX® product, we will repair it, replace it or refund your purchase price. All GORE-TEX® products are made of the best fabrics for their intended use and are thoroughly tested to guarantee performance, even after serious wear and tear.
With GORE-TEX® fabric, Sitka's new line of gear offers you the best comfort and protection available and the ultimate in visual concealment, maximizing your chances of success.
Windproofness with Maximum Breathability
For this year's big-game hunting season, Sitka's high-performance layering system includes GORE™ OPTIFADE™ Concealment, featuring our water-resistant, windproof and breathable WINDSTOPPER® fabric.
Get More From Your Outdoor Experience
WINDSTOPPER® fabrics are engineered for peak performance and total comfort, even in wind, light rain or snow.
Every square inch of WINDSTOPPER® fabric's revolutionary ultra-light, ultra-thin membrane contains 1.4 billion micropores, ensuring maximum breathability and total windproofness.
WINDSTOPPER® fabric combines durable wind protection and high breathability in garments that keep you warm and comfortable with fewer layers and less bulk.
Pushing Yourself Harder has Never Felt so Good
Using WINDSTOPPER® Soft Shell, Sitka's outerwear offers you maximum visual concealment, comfort and protection, improving your hunting performance.